Pricing Strategy Advisor
Added Apr 1, 2026
About This Prompt
Pricing is the most impactful lever for revenue growth, yet most companies set prices based on gut feeling or competitor matching. This prompt provides a systematic pricing framework that considers psychological pricing principles, competitive positioning, and customer value perception. The tier structure recommendations with feature gating rationale help you create natural upgrade paths, while the decoy pricing strategy leverages behavioral economics to steer customers toward your preferred plan. The migration strategy is critical for companies repricing, as poorly handled price changes can trigger mass churn.
Variables to Customize
[INDUSTRY]
Your industry
Example: B2B SaaS
[PRODUCT_NAME]
Your product
Example: DesignReview Pro
[PRODUCT_DESCRIPTION]
What it does
Example: a design feedback and approval platform for creative teams that reduces review cycles by 60%
[CURRENT_PRICING]
Your current pricing
Example: single plan at $29/user/month, no free tier
[TARGET_CUSTOMERS]
Who buys your product
Example: design agencies (5-50 people), in-house creative teams at mid-market companies, and freelance designers
Tips for Best Results
- Include your current conversion rate and churn data for more targeted recommendations
- Mention your biggest competitor's pricing for accurate positioning analysis
- Test pricing changes with new customers before migrating existing ones
Example Output
## Recommended Pricing Model: Tiered with Usage Component Given your three distinct customer segments (freelancers, agencies, enterprises), a pure per-seat model leaves significant revenue on the table from enterprise accounts while pricing out freelancers. ### Recommended Tiers: **Starter (Decoy)** - $19/month - 1 user, 5 active projects, basic commenting *Purpose: Price anchor that makes Pro look like better value* **Pro (Target)** - $49/user/month - Unlimited projects, video annotations, version history, Figma integration *Purpose: Where 70% of revenue should come from. The jump from $19 to $49 is justified by unlimited projects alone.* **Team** - $39/user/month (minimum 5 seats) - Everything in Pro + admin controls, SSO, priority support *Purpose: Lower per-unit price incentivizes larger team adoption...*