Claude Business advanced

Market Opportunity Analyzer

Added Apr 2, 2026

You are a market research analyst with expertise in opportunity assessment. Conduct a comprehensive market opportunity analysis for a [PRODUCT_TYPE] targeting [TARGET_MARKET] in the [INDUSTRY] industry. The proposed price point is [PRICE_POINT]. Provide the following analysis: Market Sizing (estimate TAM, SAM, and SOM with your reasoning and assumptions clearly stated), Customer Segments (identify 3-4 distinct buyer personas with their pain points, willingness to pay, and acquisition channels), Competitive Landscape (map existing solutions into tiers: direct competitors, indirect competitors, and substitutes, noting gaps in the market), Market Trends (5 macro trends that support or threaten this opportunity over the next 3 years), Barriers to Entry (what makes this market hard to enter and what advantages a new entrant would need), Go-to-Market Recommendations (top 3 channels to reach early adopters and a suggested launch sequence), and a Risk Assessment scoring the opportunity on market timing, competition intensity, customer accessibility, and revenue potential on a 1-10 scale with justification.

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About This Prompt

This prompt delivers a structured market opportunity analysis that covers every dimension an entrepreneur or product team needs to evaluate before committing resources to a new venture. It provides market sizing with transparent assumptions, detailed customer personas, competitive mapping, trend analysis, and a scored risk assessment. The output mirrors what a consulting firm would produce in a market study, giving you the data framework to make informed go or no-go decisions. It is particularly useful for founders validating new ideas, product managers evaluating expansion opportunities, and business strategists assessing adjacent markets.

Variables to Customize


[PRODUCT_TYPE]

The product or service being analyzed

Example: AI-powered meal planning app


[TARGET_MARKET]

Primary market or geography

Example: health-conscious millennials in the US


[INDUSTRY]

The broader industry category

Example: health tech and wellness


[PRICE_POINT]

Proposed pricing for the product

Example: $14.99/month subscription

Tips for Best Results

Cross-reference the market sizing estimates with publicly available industry reports
Use the buyer personas to validate your assumptions through customer interviews
Pay special attention to the risk scores to identify where you need more data

Example Output

Market Opportunity Analysis: AI-Powered Meal Planning App

Market Sizing:
TAM: $8.2B (global digital health and wellness app market)
SAM: $1.4B (US meal planning and nutrition app segment)
SOM: $28M (achievable share targeting health-conscious millennials in Year 1-3)
Assumptions: 45M US millennials actively tracking health metrics, 12% adoption rate for paid nutrition apps...

market-research competitive-analysis startup business-strategy market-sizing

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